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CompanyCorroboratedSaudi Arabia
Bupa Arabia tops the insurance table in Ipsos' Saudi brand study
Bupa Arabia has been named the most influential insurance brand in Saudi Arabia in Ipsos' 2026 study, and lifted its all-sector position to 69th from 95th. Brand scores are a soft measure, but in a health market where most members are enrolled by an employer rather than choosing for themselves, standing with corporate buyers is the part worth watching.