The book · 2024

Insurance_Next

Why wait for the insurance industry to be disrupted? A practical playbook for turning a slow-moving incumbent into a fast-moving, agile insurer.

Insurance_Next book cover, by Frederik Bisbjerg

A gift to the industry

The book has done its job. Now it's yours, free.

Insurance_Next set out to do one thing: take real digital-transformation know-how and bring it from the few to the many. It has since sold well beyond what I ever expected it to, and honestly, that means it's already achieved everything I hoped for.

So I'd rather it be read than sold. If you work in or around insurance and you want a copy, it's yours at no cost. Just send me a message and tell me where to send it, and I'll email you the digital edition.

No catch, no mailing list, just mention Insurance_Next in your message.

What it's about

The playbook for the insurer of the future.

The insurance industry was a sleeping giant for a decade, full of talk about disruption and insurtech, but short on real change. Then the world tipped into permanent uncertainty, and "business as usual" went from a risky strategy to an unsustainable one.

Insurance_Next is the book insurers need to analyse and design their future, and a practical guide for how to actually do it. Built on 25 years of hands-on business transformation, it moves from strategy in a hyper-uncertain (VUCA+V) world all the way to the people, processes, and operating models that make change stick. Part theory, part field manual.

Inside the book

Twelve chapters, plus a bonus on AI.

  1. 01 Understanding and adapting to the uncertain future: the VUCA+V world
  2. 02 Why the modern insurance model isn't working
  3. 03 Doing business 20's style (the 2020s, that is)
  4. 04 Planning for the unknown unknowns: strategy in hyper-uncertainty
  5. 05 A new base construct and sustainable core competencies
  6. 06 The unknown next: a future-proof operating model for the insurer
  7. 07 Insurtechs: a part of insurers' digital transformation?
  8. 08 Digital transformation: strategy, processes, culture, and hard work
  9. 09 Putting the engine in the driver's seat: the future business setup
  10. 10 Change for the future
  11. 11 Predicting the future: moving with the market, not behind it
  12. 12 Employee well-being and motivation in VUCA-V situations
  13. Bonus chapter: the role of AI in transforming insurance

What others say

Praised by the people who know the industry best.

"'Business as usual' has moved from being a risky strategy to an unsustainable one. Incumbent insurers in particular will find this book useful. It systematically explores the key themes over twelve chapters."

Hugh Terry, Founder, The Digital Insurer

"A practical guide for decision-makers in the insurance sector, at a time when digitisation has become a question of survival. His focus on the resiliency of operating models is exactly what the industry needs."

Markus Streiner, Partner, Oliver Wyman

Want the book? It's yours.

Send a quick message, mention Insurance_Next, and I'll email you the digital copy, free.

Insurance_Next · Frederik Bisbjerg · Published by The Digital Insurer, 2024 · ISBN 979-8-67780-056-6