Raising transparency and trust in insurance with AI
How AI can materially improve transparency and trust across the insurance value chain.
C-level executive · Board member · Author
For over two decades I've helped insurers across the MENA region and beyond turn digital ambition into working, profitable reality. This is where I publish my writing, white papers, and thinking on what actually moves the industry forward.
What I do
I've spent my career at the forefront of change: as a C-level executive inside insurers and global TPAs, a co-founder, a management consultant at Bain & Company, and a leader in AI and big-data companies. The common thread: turning innovative technology into measurable improvements in profitability and efficiency, without losing sight of the real, physical world insurance actually operates in.
Today I'm Managing Director & Co-Founder of Axxion Claims Settlement Services in Dubai, Head of MENA at The Digital Insurer, a board member across several ventures, and a lecturer on the world's first mini-MBA in Digital Insurance.
GCC Insurance Daily
Regulation, governance, AI, and people moves across the region's insurers, updated daily.
Writing & research
Practical, no-nonsense pieces on digital transformation, AI strategy, and building insurers ready for the new normal.
How AI can materially improve transparency and trust across the insurance value chain.
What the new UAE insurance law means for motor-claims handling, documentation, and process.
The widening gap between EV adoption and the region's capacity to repair them safely.
Keynote speaker
Keynotes on AI, insurance, and real-world transformation, for boards, operators, and insurtechs.
Latest thinking
Short, practical notes on AI, motor claims, and insurance regulation across the GCC — published as I write them.
An insurance CIO went viral this week telling people to kill 40% of their AI budget. He is right, and it is harder advice to follow than it sounds, because cutting an AI project feels like falling behind. When I started putting…
8 reactionsRead on LinkedIn → 9 Jul 2026This week a company launched insurance for the moment an AI agent gets it wrong. The market is now pricing the risk that the system someone deployed cannot explain what it did. In claims, that was never an option. A regulator can…
14 reactions · 2 commentsRead on LinkedIn → 9 Jul 2026Am I the only one tired of AI-generated emails, documents, LinkedIn posts, replies, comments, etc.?
16 reactions · 6 commentsRead on LinkedIn → 8 Jul 2026Ten years on the insurer side showed me where motor claims fail the person paying for them: files nobody has time to scrutinize, and repair costs nobody can benchmark. That's what pushed me to build the UAE's first dedicated…
49 reactions · 3 commentsRead on LinkedIn →