AI Strategy
Raising transparency and trust in insurance with AI
How AI can materially improve transparency and trust across the insurance value chain.
C-level executive · Board member · Author
Transforming insurance with AI, grounded in the real world.
For over two decades I've helped insurers across the MENA region and beyond turn digital ambition into working, profitable reality. This is where I publish my writing, white papers, and thinking on what actually moves the industry forward.
24+
years in insurance & transformation
CEO · CDO · COO · CTO
C-level roles across leading insurers
MENA
focus, with a global track record
Author
of the best-selling Insurance_Next
What I do
Bridging traditional insurance and digital excellence.
I've spent my career at the forefront of change: as a C-level executive inside insurers and global TPAs, a co-founder, a management consultant at Bain & Company, and a leader in AI and big-data companies. The common thread: turning innovative technology into measurable improvements in profitability and efficiency, without losing sight of the real, physical world insurance actually operates in.
Today I'm Managing Director & Co-Founder of Axxion Claims Settlement Services in Dubai, Head of MENA at The Digital Insurer, a board member across several ventures, and a lecturer on the world's first mini-MBA in Digital Insurance.
GCC Insurance Daily
Latest insurance news
Regulation, governance, AI, and people moves across the region's insurers, updated daily.
Writing & research
White papers
Practical, no-nonsense pieces on digital transformation, AI strategy, and building insurers ready for the new normal.
AI Strategy
Regulation
Motor claims compliance under Federal Decree-Law No. 6 of 2025
What the new UAE insurance law means for motor-claims handling, documentation, and process.
Repair & Claims
The electric vehicle repair gap
The widening gap between EV adoption and the region's capacity to repair them safely.
Keynote speaker
Catch me on stage.
Keynotes on AI, insurance, and real-world transformation, for boards, operators, and insurtechs.
Latest thinking
From LinkedIn
Short, practical notes on AI, motor claims, and insurance regulation across the GCC — published as I write them.
6 Jul 2026
88% of AI agent pilots never reach production. The stat went around LinkedIn all week, quoted like a tragedy. The part nobody adds: the 12% that ship aren't the ones with the cleverest models. They're the ones that took the dull…
12 reactions · 1 commentRead on LinkedIn → 5 Jul 2026Can you even use Claude Cowork in a regulated insurance company? Yes! Stijn and I had the great pleasure of spending an afternoon with Serge and his amazing team at Arabia Insurance Company, running an "advanced AI for insurers…
28 reactions · 2 commentsRead on LinkedIn → 3 Jul 2026UAE insurers grew profit 10% last quarter. The investment markets didn't help them. They took 17% away. BADRI Management Consultancy's Q1 2026 review of the 27 listed carriers shows profit before tax climbing to AED 1.2 billion…
10 reactions · 4 commentsRead on LinkedIn → 3 Jul 2026Does the fear of failure ever go away?
32 reactions · 2 commentsRead on LinkedIn →