ZhongAn launches big data platform for vehicle sector


ZhongAn Online Property and Casualty Insurance, China's first online only insurer, has unveiled its big data platform called Data Cube, as part of its effort to create a big data ecosystem in the industry and serve its vehicle-sector partners by sharing data with other insurers

The New Science of Customer Emotions


When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%. Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth. And when a nationwide apparel retailer reoriented its merchandising and customer experience to its most emotionally connected customer segments, same-store sales growth accelerated more than threefold

How Businesses Can Best Use Content Marketing to Generate Leads


New research on B2B companies highlights an effective way to bridge the gap between sales and marketing

How Europe’s Largest Insurance Company Is Reinventing Its Healthcare Strategy


How AXA's "payer-to-partner" health strategy has evolved through investments, partnerships, and M&A

Most Innovative Companies 2018


At leading innovators, R&D and new-product development have become digital endeavors. Eleven of the fifty companies named in BCG’s 2018 ranking of the most innovative companies—including seven of the top ten—are digital natives and thus digital innovators by definition

Swarm Intelligence


Unanimous A.I. was challenged by Newsweek to predict the 2016 Oscars. Using the UNU swarm intelligence platform to amplify the insights of 50 randomly selected movie fans, Unanimous correctly predicted 76% of the awards, out-performing the vast majority of professional movie critics, including the LA Times, Rolling Stone, and FiveThirtyEight

Next Generation Data


Social media and online data gives P&C insurers powerful information previously unavailable to enhance pricing, underwriting, payment plan offerings, and numerous additional areas