Business Insider published 20 quotes from very successful entrepreneurs the other day and I feel I could write a blog post around each and every one of them!

However, one resonated with me more than the others

If you're competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering - Jeff Bezos

I feel this is so right and I feel this is exactly what most companies are spending their time on; monitoring their competition to understand what they're doing and how to respond to their moves - and the competitors are probably doing the same with you

To me, this has classical red ocean written all over it - true, you probably need to know what your competition is doing to make sure you offer competitive products at competitive prices, but this is what I call a hygiene factor (another blog coming up on this later) and only allows you to stay in the market, not get ahead

But if you really want to make a difference, you must do something else. Something that has not been done before (at least in your part of the world or in your markets) - it doesn't have to be a grand strategy that disrupts the complete industry, but it has to be something not quite seen or experienced before within your realm of business

And I just have to quote one more (this time from Michael Dell):

Be crazy and don't seek too much advise on what you propose to do

This pretty much sums up the essence - your management and colleagues are probably stuck in watching the markets and the competitors too, so don't expect to get your inspiration there - get out, be out, think out

Question the ways you do things, find close-to industries and see how they work, get inspired and copy / implement whatever you can that would work for your industry

It does not have to be very difficult. But you have to start