Every time I go to a conference, read a blog, a publication or a white paper, I experience the same; lot's of great ideas, points, takeaways and 'trueisms' (things that you just know are true)

And every time I get a little annoyed

I hear and read from so many 'experts' how to do the right way in social media, in customer loyalty, to avoid business disruption, to prepare for the next 'big' etc. etc. and I just feel it's too easy for them to say

Yes, everybody knows and agrees that customer loyalty is super-important, yes, that digital is the next big thing for all industries and yes, talent is one of the key differentiating factors to a successful business

Take a look at this picture (a copy from a PwC presentation published as a picture on LinkedIn)

Easy to agree with, right? All of it

100 % words, 2 % success

But try to look up and research about who's actually done it. You'll go from 100 % of clever theoretical people agreeing with long, advanced buzzwords to around 2 % who's actually done it successfully 

The real world is just not like that; you have old, inflexible IT legacy systems, a Board that don't agree that disruption is imminent and HR that restricts employment of the people that's needed

Think about your own organization and take a look at some of the points from PwC - 'phase out silo thinking and hierarchies' - yes, true. We should. Which means that you would no longer be boss but a team member. Oops

'Provide a culture of mistakes' - try this in the Middle East, famous for the "it's always somebody else who did it"-culture

...and I could go on

Last time I ranted about this, a good friend of mine, Ahmed T., reminded me of one of my own favorite quotes (from Dan Millman)

The secret of change is to focus all your energy not on fighting the old, but on building the new

And he's right, of course. Time to readjust the thinking and focus on what can be changed - and start from there

I believe the most correct path is to agree with all the buzzwords and clever laid out strategies and statements and then - with this as your guiding stars - build the new around the old with whatever tools that you have and can get

Doing so makes it all come together as beautifully as possible in a far-from-perfect world - it's not theoretically the perfect way, but it's a start and your way of making a statement; "hey, it can be done"

The key to the your success is to define your end-goal and then, in the largest steps possible (which usually ends up being tiny movements) move ahead, inch by inch, persistently and stubbornly

(thanks Ahmed, you know who you are)

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