That's the line that made me quit my job more than a decade ago; we'd come up with a - at that time - radical idea on how to automate e-mail marketing and create a true dialogue based on software and rules (this was in the 90's; today the world is over-populated with these solutions)

I came to remember this as I read through McKinsey's "Six secrets to true originality" which I highly recommend you to read through too:

 ...and here's the six secrets in a list

  1. Have lots of ideas, not just a few big ones
  2. Judge ideas in a creative mind-set
  3. Don't assume it's a young person's game
  4. Avoid groupthink
  5. Learn how to procrastinate wisely
  6. Follow the evidence

Enjoy, it's worth it